Wisconsin homeowners know how hard their homes have to work throughout the year. Between freezing winters and humid summers, keeping your home energy efficient goes beyond saving money. Our goal is to help you create a healthier, more comfortable place to live.
At Wisconsin Home Improvement, we help homeowners improve energy efficiency through building science-baked solutions, like insulation, air sealing, and ventilation improvements. As a proud Focus on Energy® Trade Ally, we help homeowners identify available rebates and incentives that make improvements more attainable..
What Our 2025 Home Efficiency Projects Show
Across 277 completed projects in 2025, Wisconsin Home Improvement helped local homeowners reduce energy waste, lower utility costs, and improve home performance.
Together, those projects delivered:
- 228,232 kWh of electricity saved
- 36,071 therms of natural gas saved
- $59,845 in annual utility bill savings
- $323,770 in rebates and incentives paid
- Carbon reduction equivalent to taking 83 cars off the road, growing 5,925 trees, or powering 48 households
This demonstrates what is possible when homeowners take a targeted approach to energy efficiency. Through strategic improvements, your home can use less energy while feeling more comfortable.
Why Energy Efficiency Matters for Wisconsin Homes
We experience all four seasons in Wisconsin, which means brutally cold winters and hot, humid summers. The extremes can make it difficult to keep your home comfortable all year round. Without proper insulation and air sealing, heated or conditioned air can leak out of your home, causing energy waste and costing you money.
With energy costs on the rise, it’s more important than ever to improve your home’s efficiency.
What Causes Energy Loss in Wisconsin Homes?
Every home is different, but many Wisconsin houses lose energy due to problems in the building envelope. This is what separates your living space from the outdoors, and if it’s not properly insulated or there are leaks, the heat or A/C you’re paying for goes right outside.
In Wisconsin houses, we often see energy efficiency problems arise due to:
- Under-insulated attics
- Air leaks around box sills, rim joists, attics, and wall cavities
- Poor ventilation
- Gaps in the building envelope
- Aging insulation
- Moisture or ice dam issues
How Does Wisconsin Home Improvement Approach Energy Efficiency?
We start with a home energy audit, to identify how your home is performing today and where it can improve for the future. Our goal is never to insulate just because, and instead to select targeted improvements based on your home’s needs.
From there, we offer insulation and air sealing solutions designed to tackle the challenges your home is facing. Insulation and air sealing work together to improve your home’s efficiency. Insulation works to slow heat transfer, keeping warm air inside during the winter and outside during the summer. Meanwhile, air sealing closes gaps and cracks where conditioned air escapes.
Done strategically, these two improvements help your home maintain a consistent temperature, with less strain on your heating and cooling systems.
How Does Focus on Energy Make Energy Improvements More Attainable for Wisconsin Homeowners?
Focus on Energy is Wisconsin utilities’ statewide program for energy efficiency and renewable energy. The program helps residents and businesses save energy and money, while protecting the environment.
It also provides resources and financial incentives (like rebates) to support energy efficiency projects homeowners may not otherwise be able to complete.
As a Focus on Energy Trade Ally, we help homeowners understand which improvements qualify for rebates and incentives. Last year alone, our completed projects resulted in $323,770 in rebates and incentives paid out. That means 277 homeowners were able to move forward with meaningful efficiency improvements to lower their energy bills longer term, while reducing their upfront costs.
Get Started with a Free Home Energy Audit
If your home feels uncomfortable, your utility bills seem too high, or you’ve dealt with issues like ice dams, your home may be wasting energy (and money). The good news is these problems often have solutions, and we’re here to be your partner in navigating them.With a home energy audit, you can better understand where your home is losing energy and what improvements can make the biggest difference. Get in touch to schedule your free home energy assessment today!
